Website Design Refresh
WISH Design Co. first partnered with BrenLin Company around 2020 to create their original website — building upon their online presence at a time when the company had limited content, photography, and formal brand materials to work from. As BrenLin continued to grow, the refreshed website became an opportunity to better define their digital presence, strengthen their positioning, and create a more complete experience for customers, distributors, and potential wholesale partners.
Completed in conjunction with MatchPoint Partners, the refresh included expanded copy, enhanced product category pages, and a restructured navigation approach to help users more easily understand BrenLin’s products and how to purchase them. WISH Design Co.’s role focused on the full visual design overhaul, keeping BrenLin’s branding consistent and professional while bringing the site up to a more modern standard.
A key part of the project included improving the WooCommerce shop experience by enhancing individual product page templates and incorporating archived category content into more robust product category pages. These updates helped create a stronger foundation for search and SEO while giving visitors clearer pathways to find BrenLin products, whether purchasing residential products through Amazon, locating products through the distributor network, or exploring opportunities to become a wholesale supplier.
The result is a more polished, organized, and content-rich website that better positions BrenLin Company against competitors and supports the next stage of their business growth.
Service Areas
Work Performed
- Website design refresh
- WooCommerce + Product category page layout improvements
- Responsive design refinement
- SEO-supportive content structure
- Collaboration with MatchPoint Partners on copy, content, and navigation updates
Website Design Refresh
WISH Design Co. first partnered with BrenLin Company around 2020 to create their original website — building upon their online presence at a time when the company had limited content, photography, and formal brand materials to work from. As BrenLin continued to grow, the refreshed website became an opportunity to better define their digital presence, strengthen their positioning, and create a more complete experience for customers, distributors, and potential wholesale partners.
Completed in conjunction with MatchPoint Partners, the refresh included expanded copy, enhanced product category pages, and a restructured navigation approach to help users more easily understand BrenLin’s products and how to purchase them. WISH Design Co.’s role focused on the full visual design overhaul, keeping BrenLin’s branding consistent and professional while bringing the site up to a more modern standard.
A key part of the project included improving the WooCommerce shop experience by enhancing individual product page templates and incorporating archived category content into more robust product category pages. These updates helped create a stronger foundation for search and SEO while giving visitors clearer pathways to find BrenLin products, whether purchasing residential products through Amazon, locating products through the distributor network, or exploring opportunities to become a wholesale supplier.
The result is a more polished, organized, and content-rich website that better positions BrenLin Company against competitors and supports the next stage of their business growth.